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P010 → Designer Brand Identification - Dreamscapes: Visions from My Subconscious

Concept Development + Trend Forecasting | 2024

A visual concept series inspired by dream states and subconscious exploration, blending trend forecasting with personal storytelling. Anchored by the main theme “Digital Dream Window,” the project reimagines early 2000s aesthetics, nostalgic tech, and surreal visuals as entry points into layered dreamscapes.

Sub-themes include:
Lucid Dreaming – A surreal galaxy of flying fish, cosmic color, and vivid awareness.
Sunset Over Oblivion – A melancholic, dystopian vision bathed in fading warmth.
Roads to Nowhere – An abstract landscape of endless paths, stillness, and longing.

Each board explores a unique emotional tone through color, texture, and visual rhythm—offering direction for textile prints, silhouettes, and product development with a conceptual, dream-driven edge.

P011 → Louis Vuitton Storefront Display – Nature Revival

Visual Merchandising + Concept Design | 2025

Inspired by earlier explorations into biophilic design and generative nature, this concept reimagines the Louis Vuitton storefront as an immersive experience rooted in the tension between luxury and the organic. The display balances nature and refinement—moss-lined plinths, vine-wrapped trunks, sculptural centerpieces, and subtle light and scent elements guide customers through a sensory journey.

The visual language draws from LV’s nature-inspired menswear and heritage of travel, with materials like brushed metal, faux greenery, stone textures, and soft fog blending into a layered spatial story. The aim: to shift passive browsing into slow, grounded engagement. This work builds on my ongoing interest in how brands can use spatial storytelling to make luxury feel human again—at once curated, immersive, and alive.

P012 → Louis Vuitton Menswear Print Study

Trend Research + Surface Design | 2024

This project analyzes Louis Vuitton’s evolving menswear identity through the lens of print and pattern design. Drawing from both Virgil Abloh’s and Pharrell Williams’ creative directions, I explored how bold graphics, abstract textures, and cultural references redefine luxury for a younger, global audience. Using visual research, collage, and textile simulation, I developed original surface design concepts that reflect the brand’s hybrid of streetwear and tailoring. The work balances brand codes—like the monogram and Damier pattern—with experimental forms, camouflage effects, and digital remixing. This study reflects my interest in storytelling through textiles and how patterns can shape the emotional tone of a collection.

P013 → “Syntherra”

Editorial Photoshoot | Creative Direction & Styling | 2025

Syntherra is an editorial concept exploring the tension between artificial structure and organic decay. As creative director and stylist, I developed the visual narrative, styling language, and prop design—merging chrome textures, synthetic silhouettes, and thorn-like sculptural elements to evoke a world where beauty feels both engineered and untamed. The shoot draws from themes of futuristic survival, softness under threat, and nature adapting to a digitized world. Every element—from pose references to material contrasts—was intentionally styled to blur the boundary between the fabricated and the feral.